drisabelleengeler

I am an Assistant Professor at IESE Business School. Prior to joining IESE in 2016 I was completing my postdoctoral research at New York University’s Stern School of Business and the University of St. Gallen.

In my research, I investigate positivity biases and their effect on people’s judgments, emotions, motivation, and behaviors in various domains such as consumption, pricing, and goal achievement. I examine people’s positivity when they compare themselves to others (self-other bias), in their attributions of current outcomes (self-serving bias), and in their representation of desired future outcomes (positive fantasies, optimism in predictions). A subset of my research focuses on topics related to de-biasing methods in survey research. Methodologically, I extensively use field experiments as a means to validate lab studies, but also to contribute to managerial practice and to develop authentic cases for the classroom. My research style is one of cross-fertilizing theory, managerial problems, and teaching. My research has been published in the Journal of Personality and Social Psychology and is regularly presented at leading conferences in the field.

Over the last several years, I have led many consulting projects for various consumer goods, governmental, or service industries in the US and Europe on issues including price strategy, behavioral pricing and framing, marketing strategy, positioning, or customer satisfaction measurement. Prior to joining the graduate program, I worked in the marketing department of Longines S.A., a Swiss watch company, and in the online trading industry with E-sider.com (TradeDirect).