RESEARCH INTERESTS


Marketing, GenAI & Synthetic Data, Consumer-Technology Interaction, Choice Architecture & Sustainability
 

PUBLICATIONS AND MANUSCRIPTS UNDER REVIEW 
(click on title to download paper)


Engeler, I., Bernardino, A.+, Besliu, C., Gandarillas Calderon, M. How Well Do LLMs Predict the Effect of Price Discounts? Benchmarking Synthetic Predictions Against Actual Field Behavior and Market Research Predictions. Under review at Journal of Marketing  Research.

Trupia, M. G.+, Mogilner, C., & Engeler, I. What’s Meant vs. Heard When Communicating Busyness. Under 3rd round of revisions at Journal of Personality and Social Psychology.

  • John A. Howard / AMA Doctoral Dissertation Award 2023, honorable mention

Shiyao, N., Bajet, A., Martinez, R., Müller-Trede, J., Engeler, I., & Hafenbraedl, S. (conditionally accepted). On the equal opportunity jerk “defense”: Rudeness complicates sexism attributions but comes at a cost. Psychological Science.

Engeler, I., & Häubl, G. (2021). Miscalibration in Predicting One’s Performance: Disentangling Misplacement and Misestimation, Journal of Personality and Social Psychology, 120(4), 940-955.

Engeler, I., & Barasz, K. (2021). From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust. Journal of Consumer Research, 48(4), 562-585.

  • Rigor & Relevance Award, Swiss Academy of Marketing Science, honorable mention

  • Media Coverage: IESE Insight.

Engeler, I., & Raghubir, P. (2018), "Decomposing the Cross-Sex Misprediction Bias of Dating Behaviors: Do Men Overestimate or Women Underreport their Sexual Intentions?," Journal of Personality and Social Psychology, 114 (1), 95-105.

MANUSCRIPTS IN PREPARATION FOR SUBMISSION


Junod, A. & Engeler, I. Valuatio in Virtuo: Replicating willingness-to-pay estimates with “silicon sampling”. In preparation for Marketing Science.

Bernardino, A.+, Engeler, I., & Angioletti, G. Gender representation in social media posts and effect on engagement. In preparation for Journal of Consumer Research.

Trupia, M. G.+ & Engeler, I. The Paradox of Unexpected Time Savings: An Underused Resource to Boost Happiness. In preparation for Management Science.

·       John A. Howard / AMA Doctoral Dissertation Award 2023, honorable mention

Gloor, J., Bajet Mestre, E., Seong, M., Pham, H., Engeler, I., Brands, R. ‘SPIN’ for More Professional Equity? Playfully Networking Across Diversity. In preparation for Administrative Science Quarterly.

·       AOM-MOC Phillips & Nadkarni Award for Outstanding Paper on Diversity & Cognition, winner

Engeler, I., Stan, A., Trupia, M. G., Bernardino, A. & Quoidbach, J. What Do You Do With the Time Saved By Generative AI Tools? Many waste it, Managers Included. In preparation for  Management Science.

·       Covered in HBR’s “idea watch” section (April-May 2025)

SELECTED RESEARCH IN PROGRESS


AI & Market Insights Generation: Synthetic Data Use Cases, with A. Junod

Mobile Financial Decision Making and Risk-Taking, with S. Tully, J. Müller-Trede, S. Roth

The Hidden Costs of Social Media Advertising, with K. Rother, R. Tanese, R. Algesheimer

·       2025 EMAC-Sheth Foundation Sustainability Research Competition, winner

Impact of Assortment and Price on Sustainable Consumption, with J. Quoidbach, M. Jung, V. Lurkin

RECENT BOOK CHAPTERS


Yılmaz, A., Engeler, I., Jung, M. (2024). Default Effects. In J. Gollenhofer, R. Hofstetter, & T. Tomczak (Eds.) Encyclopedia of Consumer Behavior. Elgar, p. 139-142.

Trupia, M., Engeler, I., Mogilner, C. (2024). Time Poverty. In J. Gollenhofer, R. Hofstetter, & T. Tomczak (Eds.) Encyclopedia of Consumer Behavior. Elgar, p. 304-307.

INVITED PRESENTATIONS

“How Well Do LLMs Predict the Effects of Price Incentives?”
IESE Business School, Spain, Strategy Brown Bag (July 2025)
University of Lausanne, Switzerland, “Regulation of AI” Workshop (June 2025)

“The Paradox of Time Savings from Generative AI Tools”
University of Zurich, Switzerland, Marketing Seminar (December 2024)
University of Geneva, Switzerland, Management Seminar (September 2024)
IESE Business School, Spain, Marketing Seminar (July 2024)
University of Lausanne, Marketing Department Retreat (June 2024)

"Synthetic Data: Using Generative AI to Better Understand and Address Customers"
Market Research Day SBB AG, Bern, Switzerland (October 2024)
Rotary, Mosnang, Switzerland (January 2024)
Marketing Day, Graubünden Tourism, Laax, Switzerland (October 2023)

"Mix-and-Match vs. Head-to-Toe: How Brand Combinations Affect Observer Trust"
Singapore Management University, Singapore, Marketing Seminar (March 2022)
HEC Paris, France, Marketing Seminar (May 2021)
University of St.Gallen, Switzerland, Management Seminar (March 2021)
University of Lucerne, Switzerland, Management Seminar (December 2019)
IESE Business School, Spain, Marketing Camp (March 2019)

"Miscalibration in Predicting One’s Performance: Disentangling Misplacement and Misestimation"
IE Business School, Spain, Judgment and Decision Making Seminar (May 2019)
ESADE Business School, Spain, Marketing Seminar (March 2019)
IESE Business School, Spain, Strategy Brown Bag (March 2019)

“I Run to be Fit, You Run for Fame: Leveraging Projection to Improve the Validity of Responses to Sensitive Consumption Motives”
University of Lugano, Switzerland, Marketing Seminar (March 2016)
University of Zurich, Switzerland, Management Seminar (December 2015)
University of Lausanne, Switzerland, Marketing Seminar (December 2015)
UCD Dublin, Ireland, Marketing Seminar (November 2015)
INSEAD Fontainebleau, France, Marketing Seminar (October 2015)
ESMT Berlin, Germany, Marketing Seminar (October 2015)
IESE Business School, Spain, Marketing Seminar (October 2015)
New York University, Marketing Brown Bag (March 2015).
University of Miami, Marketing Brown Bag (May 2014).

"The Role of Consumer Insights for Business Growth"
Swiss-American Chamber of Commerce & Swissnex New York, USA (December 2014)

"Self-Regulation in High Ambition Contexts"
New York University, Motivation Lab Brown Bag (November 2014)

"Pricing under Pressure: How to Generate Revenue in the Present Context?"
General Assembly, Private Selection Hotels, Arosa, Switzerland (April 2012)